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Time travel beyond the iron curtain: get inspired by retro socialist fashion & ad photos

Vintage fashion is so versatile that you can never get bored of it, there’s always something new and exciting to discover. For instance, did you know that socialist countries also had a fashion industry? That’s right, to give you some ideas for vintage outfits, we have been browsing the Fortepan photo archive which published thousands of free fashion and ad photographs made in socialist Hungary in the 1970s-80s. Those times have more in common with our fashion trends than you would think so. Due to scarcity and limited access to Western clothes, women would often alter old clothes to make something new or sew clothes from scratch if they were creative. Reworking clothes was the norm, sustainability was the only choice, basically, imagine a world without fast fashion…

Well, we put together a collection just for you from the best photos to bring you back to those times beyond the iron curtain, the unique world of late socialist fashion and design in Eastern Europe.